Working with VaynerMedia
One of the most inspiring highlights of my career was my time at Gary Vaynerchuk’s agency. Within a few months, I had the incredible opportunity to work on campaigns for major brands like Bose, Amazon Luna, and Gillette/Procter & Gamble. This experience included creating content as part of Team Gary, the CEO’s inner circle of creators.
Pepsi
Roles: Video Editor, Social Content Creator
Platform: Tiktok, Instagram
Due to my track record at Vayner, the Pepsi team reached out to me several times throughout 2022 and 2023 to assist them with various editing and design projects. I was lead editor of their main TikTok ad / music video ‘Footlose’, created a wealth of edits for the Pepsi Zero Sugar Superbowl campaign and served as the resident editor during Superbowl in the Pepsi ‘war room’.
Cheetos
Roles: Social Content Designer
Platform: Instagram, Tiktok
Based on my performance working on the Pepsi account, I joined the Cheetos and Flamin’ Hot teams to create static and video ads for Tiktok and Instagram.
Gillette
Roles: Video Editor, Social Content Designer, Copywriter
Platform: Instagram, Meta
One of my most fun clients at Vayner was Gillette. I was given the opportunity to roam freely and create a wealth of content for Instagram and Twitter. It gave me the opportunity to dive deeply into text-only content as I haven’t created content for Twitter before professionally. I was able to grow tremendously as a creator with this account and establish myself as a sought-after creator within Vayner Media.
Unstoppable Domains
Roles: Social Content Designer, Copywriter
Platform: Twitter
Before working for Vayner Media, I generally opted to stay away from Twitter as it wasn’t visual enough for my preference. When I joined the team assigned to serve the NFT startup Unstoppable Domains, it becaue a great opportunity for me to develop my short form, text-only content creation skills. Based solely on this project, I was able to gain 7,5k likes and 1,7k comments for UD, therefore proving myself that Twitter is a platform worth exploring more.
PCH Wordmania
Roles: Video Editor, Social Content Designer
Platform: Tiktok, Instagram
PCH Wordmania was a fairly conventional project: drive downloads of the app with fairly traditional TikTok and IG content.
Amazon Luna
Roles: Social Content Designer
Platforms: Meta
Amazon Luna is Amazon’s cloud gaming based service – As my first project with Vayner, I developed organic content for them
Organic creative 1
Organic creative 2
Organic creative 3
Gary Vee Instagram Content
Roles: Video Editor, Social Content Designer
Platform: Instagram, Meta
As part of Team Gary, I developed several pieces of content for owner / influencer Gary Vaynerchuk
Wine Library
Roles: Social Content Designer
Platforms: Instagram
Wine Library is Gary’s original wine business
Talkspace
Roles: Social Content Designer
Platforms: Instagram
Talkspace offers online mental therapy sessions
Other Projects
I’ve also been asked to temporarily help out other teams with a variety of clients
